Audencia’s expertise at the “Social Change” event

For the third year of the “Social Change” event, the major annual meeting on Corporate Social Responsibility (CSR) in Nantes, Audencia offered its expertise at the city convention centre (Cité des Congrès) on 15 November 2019.
The event included exchanges on best practices, conferences to get up to speed and meetings with CSR experts. It was open and free of charge to employees, heads of companies as well as people interested in the subject of quality of life in the workplace, local community involvement, protecting the planet, etc.
Audencia addressed several issues led by Rémy Marrone, a faculty member and consultant for the Institute for Responsible Digital Innovation (Institut du Numérique Responsable), Florence Touzé, a faculty member and the CSR chair and Anne Laure Guihéneuf, the Head of the Research and Business Department: How do you begin your digital transition responsibly? How do you make the shift towards responsible marketing? How can you work towards establishing professional equality in your company?

Creation of the new Nantes CSR website

The CSR platform for Nantes Metropole (platform in French), associated with the Audencia CSR chair through its partnership with Nantes Metropole, has a brand new website designed with the “user” in mind. Designed by the Rennes-based web agency Lunaweb, this website is more ergonomic, is easier to navigate, has a smaller carbon footprint and was designed first and foremost as a website for the “user”.

This website is mainly intended for companies and lists everything that is being done in terms of corporate social responsibility at the local level and sometimes beyond. Regardless of their level of CSR knowledge, anyone should be able to find what they are looking for.

The website provides a means for obtaining information (the S’informer tab or the Comprendre la RSE tab) while drawing from best practices, for receiving assistance in your CSR approach (the Être accompagné tab) and even for keeping up with events in the city via the Agenda. The creation of this new website is a concrete example of the numerous actions implemented by Nantes Metropole to encourage and showcase local companies in their CSR approach.